You can access the full Article from Inc by John Nemo
When it comes to LinkedIn, you must build a profile that talks about what your clients want, and then shows them how working with you helps them get it.
Here’s the big problem with that: Your ideal clients, your ideal prospects and your ideal customers could care less about you!
Instead, they are far more concerned with themselves – with solving their most pressing professional problems and pain points.
To really make yourself appealing on LinkedIn, you must create what I call a “client-facing” profile.