I am Jay Abraham’s e-mail list. And I like this message on the effectiveness of a “pitch” whether it be a sale pitch, advertisement or copywriting.
I like the heading: Positively Provoke, Persuade and Profit
Headlines provoke interest, compel emotional response, drive people to breakthrough their bonds of ambivalence, catapult an ordinary generic commodity – tangible or intangible – into highly differentiated / animated “proprietary”.
Headlines have been said to be 80% of the impact value of an ad, sales letter, website, email… The equivalent is the opening paragraph uttered in a sales presentation – or taking an incoming prospect call, or greeting a prospective buyer at a business’ front door – the outcome of the promotion can be multiplied, amplified, outright increased up to 21X (2100%) by utilizing the right compelling, propelling headline.
If you have been on our list for a while, you know that I have a personal plan or mission of sorts, where I have a staff member scouring all the major websites, portals, platforms, and media centers to collect the best, and most provocative, powerful headlines.