I am Jay Abraham\u2019s e-mail list. And I like this message on the effectiveness of a \u201cpitch\u201d whether it be a sale pitch, advertisement or copywriting.<\/p>\n
I like the heading: Positively Provoke, Persuade and Profit<\/p>\n
Kenny:<\/p>\n
Headlines provoke interest, compel emotional response, drive people to breakthrough their bonds of ambivalence, catapult an ordinary generic commodity \u2013 tangible or intangible<\/em> \u2013 into highly differentiated \/ animated \u201cproprietary\u201d.<\/p>\n Headlines have been said to be 80% of the impact value of an ad, sales letter, website, email\u2026 The equivalent is the opening paragraph uttered in a sales presentation \u2013 or taking an incoming prospect call, or greeting a prospective buyer at a business\u2019 front door \u2013 the outcome of the promotion can be multiplied, amplified, outright increased up to 21X (2100%) by utilizing the right compelling, propelling headline.<\/p>\n If you have been on our list for a while, you know that I have a personal plan or mission of sorts, where I have a staff member scouring all the major websites, portals, platforms, and media centers to collect the best, and most provocative, powerful headlines.<\/p>\n Jay<\/p>\n","protected":false},"excerpt":{"rendered":" I am Jay Abraham\u2019s e-mail list. And I like this message on the effectiveness of a \u201cpitch\u201d whether it be a sale pitch, advertisement or copywriting. I like the heading: Positively Provoke, Persuade and Profit Kenny: Headlines provoke interest, compel emotional response, drive people to breakthrough their bonds of ambivalence, catapult an ordinary generic commodity…<\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kennyrajah.co.za\/wp-content\/uploads\/2017\/01\/Persuade.jpg?fit=276%2C183&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p87Fhw-24","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128"}],"version-history":[{"count":1,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/128\/revisions\/136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}