{"id":215,"date":"2017-03-20T13:57:51","date_gmt":"2017-03-20T13:57:51","guid":{"rendered":"http:\/\/kennyrajah.co.za\/?p=215"},"modified":"2017-03-20T14:22:38","modified_gmt":"2017-03-20T14:22:38","slug":"215","status":"publish","type":"post","link":"https:\/\/kennyrajah.co.za\/?p=215","title":{"rendered":"Unique Selling Point"},"content":{"rendered":"<p>Every sale person must be able to identify a USP in their service or product.<\/p>\n<p>&nbsp;<\/p>\n<p>A Unique Selling Point is that which is unique to your offering.<\/p>\n<p>Many prospects will see\/perceive products as similar to each other.<\/p>\n<p>That is why you need to bring your differences to the fore; whether in the presentation or during objection handling.<\/p>\n<p>&nbsp;<\/p>\n<p>And since prospects always buy you first, even you as a sales person must have a USP-something that is different to other sales people.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every sale person must be able to identify a USP in their service or product. &nbsp; A Unique Selling Point is that which is unique to your offering. Many prospects will see\/perceive products as similar to each other. That is why you need to bring your differences to the fore; whether in the presentation or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kennyrajah.co.za\/wp-content\/uploads\/2017\/03\/unique-selling-point-hand-woman-writing-business-acronym-usp-blackboard-38659900.jpg?fit=244%2C160&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s87Fhw-215","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215"}],"version-history":[{"count":2,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/215\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}