{"id":237,"date":"2017-03-30T13:09:32","date_gmt":"2017-03-30T13:09:32","guid":{"rendered":"http:\/\/kennyrajah.co.za\/?p=237"},"modified":"2017-03-30T13:09:32","modified_gmt":"2017-03-30T13:09:32","slug":"drill-down-while-peeling-off-layers","status":"publish","type":"post","link":"https:\/\/kennyrajah.co.za\/?p=237","title":{"rendered":"Drill down while peeling off layers"},"content":{"rendered":"<p>When handling an objection, make sure that you start by deflecting the objection that the prospect had mentioned back to the prospect in the form of a question.<\/p>\n<p>E.g Prospect: &#8220;I have an existing funeral plan&#8221;<\/p>\n<p>You: Mr Prospect, do I hear you correctly when you say you have an existing funeral plan?&#8221;<\/p>\n<p>This is a vital step in the sales process because the client likes to hear that his concern or reason has been heared before you respond.<\/p>\n<p>Too often sales agents respond without giving the prospect the relief that his concern had been acknowledged.<br \/>\nThis step also helps build trust.<\/p>\n<p>The next step is to start peeling the layers off the reason that he says he cannot buy now.<br \/>\nThe whole idea is to get to the core of the reason.<br \/>\nOften it is not the real reason. So you unpeel by asking questions and building benefits using the features.<br \/>\nAnd, if it is the real reason that he cannot buy, then you need to reduce that reason to a reason why he should buy.<\/p>\n<p>Struggling with handling objections? Send me a mail with your objection that you need assistance with.<br \/>\nkenny@kennyrajah.co.za<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When handling an objection, make sure that you start by deflecting the objection that the prospect had mentioned back to the prospect in the form of a question. E.g Prospect: &#8220;I have an existing funeral plan&#8221; You: Mr Prospect, do I hear you correctly when you say you have an existing funeral plan?&#8221; This is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/kennyrajah.co.za\/wp-content\/uploads\/2017\/03\/onion.jpg?fit=345%2C146&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p87Fhw-3P","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237"}],"version-history":[{"count":2,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/237\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/media\/239"}],"wp:attachment":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}