{"id":277,"date":"2017-05-10T07:22:43","date_gmt":"2017-05-10T07:22:43","guid":{"rendered":"http:\/\/kennyrajah.co.za\/2017\/05\/10\/dont-beat-your-customers-in-an-argument\/"},"modified":"2017-05-10T08:22:48","modified_gmt":"2017-05-10T08:22:48","slug":"dont-beat-your-customers-in-an-argument","status":"publish","type":"post","link":"https:\/\/kennyrajah.co.za\/?p=277","title":{"rendered":"Don&#8217;t &#8220;beat&#8221; your customers in an argument"},"content":{"rendered":"<p>The sales process is not about who is right and who is wrong. It is not to prove a point, push an agenda, make a person look like a fool.<\/p>\n<p>It is about building value in the eyes and mind of the prospect.<\/p>\n<p>So remember that no one has bought after he was beaten in an argument, debate or discussion.<\/p>\n<p>Stephen Covey calls this \u201cwin-win or no deal.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales process is not about who is right and who is wrong. It is not to prove a point, push an agenda, make a person look like a fool. It is about building value in the eyes and mind of the prospect. So remember that no one has bought after he was beaten in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/kennyrajah.co.za\/wp-content\/uploads\/2017\/05\/win-an-argument-in-sales.jpg?fit=200%2C240&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p87Fhw-4t","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=277"}],"version-history":[{"count":1,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/posts\/277\/revisions\/279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kennyrajah.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}